Jessica Munro
Entrepreneurs by Design
Founder & CEO
Jess ignites young entrepreneurs and brings design thinking to education. As founder of Entrepreneurs by Design, she loves the full spectrum of design problems from grokking systems-scale challenges, such as reinventing professional learning for a school district, to coaching kidpreneurs.
She teaches at Stanford University, where last year she reimagined the future of higher ed with the d.school’s Stanford2025 project and now is advancing one of the resultant concepts known as Purpose Learning: Declare a mission, not a major.
One of her greatest joys has been to design and lead the flagship Entrepreneurship program at African Leadership Academy, a pan-African secondary school in Johannesburg for Africa’s future leaders.
As an Innovation Strategist at IDEO, she initiated the Design for Social Impact domain, which grew into IDEO.org, and kicked off a movement of open-source design thinking tools with the HCD Toolkit (Human-Centered Design).
She is delighted to be leading a workshop on Design for Purpose.